When a decision maker asks an engine about our business, are we in the answer ?
An answer engine no longer ranks pages: it composes an answer and cites two or three names. Being first on a search engine and absent from that answer has become the most common situation there is. The programme measures first, with the same set of questions every month, then writes the pages that are missing.
- Diagnostic1 950 € excluding VAT, 15 working days
- Programmefrom 290 € to 1 290 € excluding VAT a month
- Term6 months, not 12
20questions
The same set, every monthA set that changes from one month to the next measures nothing. The stability of the questions is what makes the trend readable, and it is written into the contract.
A decision maker now asks an engine before calling anyone, and the engine answers with two or three names. Nothing warns you when you are not one of them, or when the answer repeats a price you changed last year. The cabinet therefore agrees a set of twenty to eighty of your market's own questions with you and replays exactly that set every month on the same engines, with dated screenshots and blocked surveys declared as blocked. From the Programme tier upwards it then writes the pages that are missing, two or four a month, in your editorial voice, marks them up, submits them for your review and publishes them. Prices run from 290 € to 1 290 € excluding VAT a month on a six-month term, the 1 950 € visibility diagnostic is deducted in full from the first quarter, and if the first report does not deliver the measurement promised you leave at no cost.
20 questions
The same set, every monthstability is contractual, which is what makes the trend readable
290 €
The entry tier, know and prove itexcluding VAT a month, no content produced at this tier
2 pages
Written, marked up, publishedevery month at the Programme tier, four at the extended tier
80 questions
The measurement at the extended tierseveral lines of business need four times the questions
The generated answer replaces the list of results.
Two or three names are cited and the rest do not exist for the reader. A wrong price or a discontinued offer inside that answer is a problem of information governance, not of marketing: the machine read a page you did not update, and it repeats it to your prospects. Nothing warns you. The only way to know is to ask the questions yourself, regularly, and to keep the record of what was answered.
The same set of questions, every month.
Twenty to eighty questions, phrased the way your clients phrase them, replayed on the same engines with dated screenshots. The report states the share of answers that cite you, how it moves from one month to the next, and which sources are cited in your place. A survey blocked by an anti-robot control is declared as such, never converted into a favourable zero. The question set is stable by contract, because a set that changes every month measures nothing but itself.
The page written, marked up, published.
Tools on the market suggest topics. The cabinet writes the page that answers in its opening lines, dates its figures, names its sources and carries its Organization, Service, FAQPage, Article and Person markup. Two pages a month at the Programme tier, four at the extended tier, reviewed by you before publication. In a contested market the third-party sources that cite your competitors are worked on as well: a generated answer rarely relies on a single site.
Three tiers, one published monthly price
The tier follows what you need to do with the measurement: know it, act on it, or hold a contested market. Each one carries the daily site check and a written alert on the same day.
| Engagement | What it answers | Published price |
|---|---|---|
| Measurement | 20 questions replayed every month on Google and the answer engines, 3 competitors tracked, a monthly report with dated screenshots. No content produced. See this engagement | 290 € / month |
| Programme | 40 questions, 5 competitors, plus two answer pages written, marked up and published every month, and refreshes for pages whose figures are ageing. See this engagement | 690 € / month |
| Extended programme | 80 questions, 10 competitors, four pages a month, work on the third-party sources that cite you, and a monthly video review. See this engagement | 1 290 € / month |
All prices exclude VAT. Six-month term, then monthly with one month's notice. The 1 950 € visibility diagnostic is deducted in full from the first quarter. Thirty-day guarantee: if the first report does not deliver the measurement promised, you leave at no cost. The cabinet guarantees the method, the measurement and the frequency, never the position: the engines do not publish their criteria.
Three questions from your market, asked live
In thirty minutes the cabinet puts three of your market's questions to an answer engine in front of you and shows you who is cited. It is short, it is concrete, and it is almost always enough to decide whether a monthly measurement makes sense in your organisation. Written summary within forty-eight hours.
Where do you sit
The tier follows what you intend to do with the measurement, not the size of the organisation. Find your line, it leads straight to the right page.
| Your organisation | Your situation | Where it leads |
|---|---|---|
| Sole trader, micro-business, association | Knowing once, seriously, before committing to a monthly budget. | Visibility diagnostic 1 950 € excluding VAT, deducted in full |
| Small business, firm, training provider | A market where the client searches before calling, and a committee asking for figures. | Measurement tier 290 € excluding VAT a month |
| A firm that wants to enter the answers | Observing is no longer enough: the pages that are missing have to be published, regularly. | Programme tier 690 € excluding VAT a month |
| Mid-cap, contested market, several lines of business | Competitors cited in your place, and third-party sources relaying them. | Extended programme tier 1 290 € excluding VAT a month |
The objections, answered.
Three reserves come back at every conversation. Here they are, with the cabinet's answer.
We already do search engine optimisation.
Search optimisation works on a ranked list of results. An answer engine does not rank, it writes, and it cites two or three sources chosen for their ability to answer quickly and verifiably. The two kinds of work overlap on the technical quality of the pages and diverge on everything else: the shape of the answer, the markup, the dating of figures, the agreement between sources. Many well-ranked sites are never cited, and the survey shows it in one month.
Nobody can guarantee a place in an AI answer.
Correct, and the cabinet does not guarantee one. What is guaranteed concerns the method: the same set of questions every month, dated screenshots, a blocked survey declared as blocked, and a number of pages written into the contract. The term is six months precisely so that you judge on a curve rather than on a promise. If the measurement does not move, you stop without discussion.
We have no content to publish.
That is the general case, and the reason the programme exists. The cabinet writes the pages itself, from your first-hand material: your own files, your figures, what your clients actually ask. You review before publication and nothing goes out without your agreement. What is excluded is mass-produced content: a corpus manufactured to occupy queries is already penalised by the engines' own policies.
Step 3 · Answer
Measuring and publishing is not enough when an executive team has to answer to a committee or a regulator. The next step puts the register, the committee and the standby in place.
A first conversation of 30 minutes
No obligation, no access to your systems. We look at whether the step you are considering is the right tool for your situation, and the cabinet says no when it is not.
A signed scoping letter
The perimeter, the read-only access, the people, the delivery date and the firm price. Nothing starts before your signature.
The report, then the decision
A dated report that holds up in front of a third party, a session with your executive team, and the list of gaps ranked. You then decide what follows, or you stop there.
6 questions, 6 answers.
The cabinet's answers, in plain terms. If your question is not here, ask it: the answer comes back to you in writing.
What is the difference between AEO and GEO?
Answer engine optimisation concerns being cited in the direct answers of engines that compose rather than rank, including AI overviews and conversational assistants. Generative engine optimisation concerns the way a brand is described inside a generated text: the facts, the figures and the sources an engine relies on when it talks about you. The cabinet measures and works on both, with the same question set and the same monthly report.
How much does the programme cost, and what is the term?
From 290 € to 1 290 € excluding VAT a month on a six-month term, then monthly with one month's notice. Six months rather than twelve because a trend becomes readable over four to six measurements, and you should judge on a curve rather than on a promise.
Do you guarantee a position in the answers?
No, and no honest provider can: the engines do not publish their criteria and change them without notice. What is contractual is the method, the measurement, the frequency and the number of pages written and published each month. A thirty-day guarantee applies on the first measurement: if the first report does not deliver what was promised, you leave at no cost.
Who writes the pages, and who owns them?
The cabinet writes them, from your first-hand material, and submits them for your review before publication. They belong to you as soon as they are paid for, along with the measurement data and the screenshots, exported in open formats if you leave.
Is this the same thing as buying links or publishing comparison pages?
No, and neither is sold here. No link is bought and no series of comparison pages is published: what collapses within six months is not worth paying for. Work on third-party sources is a documented approach, a correction requested from a directory, a factual update sent to a comparison site, first-hand material given to a trade publication.
Do we need the visibility diagnostic before starting?
Not strictly, but it is the honest way in: 1 950 € excluding VAT for a dated survey of thirty to sixty questions, and it is deducted in full from the first quarter of the programme. Starting with the diagnostic means you decide on a measurement rather than on an assumption.