How do we hold a market where the generated answer decides the meeting ?
In a contested market, being cited one time in ten is not enough. The extended tier doubles the page production, widens the measurement to eighty questions, and works on the third-party sources that cite your competitors in your place.
- Price1 290 € excluding VAT a month
- Lead time6-month term
- Who it is fora contested market, several lines of business
4pages a month
And the third-party sources worked onA generated answer rarely cites a single site. Working on the sources it consults is often worth as much as publishing one more page.
In a contested market, or with several lines of business, twenty questions no longer describe anything and two pages a month no longer move the curve. The extended tier replays eighty questions every month, tracks ten competitors, and publishes four answer pages a month, written, reviewed, marked up and put online. It also works on the third-party sources that cite you or cite your competitors in your place: directories, comparison sites, trade press, open encyclopedias, through a documented approach with corrections requested in writing, never a bought link or a mass mailing. A one-hour video review every month with your executive or marketing team says what moved, what is holding, and what the next month targets, and a written regulatory watch is issued when an obligation changes and touches your pages, your forms or your uses of artificial intelligence. 1 290 € excluding VAT a month, six-month term.
The volume, and the ground around you.
- Eighty questions replayed every month and ten competitors tracked.
- Four answer pages written, marked up and published every month.
- Work on the third-party sources that cite you or cite your competitors: directories, comparison sites, trade press, open encyclopedias.
- A one-hour video review every month, with your executive or marketing team.
- The monthly report, the screenshots and the measurement data, which belong to you.
- The daily check, the written alert and the register, as at the Programme tier.
- A written regulatory watch when an obligation changes and touches your pages, your forms or your uses of artificial intelligence.
- A half-yearly video review on top of the monthly one: what has moved over six months, and what has to be decided.
Widened survey
Eighty questions, ten competitors, by line of business or by territory.
Four pages
Written, reviewed, marked up, published.
Sources
Cited sources identified, contact documented, corrections requested.
Review
One hour: what moved, what is holding, what the next month targets.
The limits, in writing.
An engagement that does not state its limits lets the client discover them at the worst possible moment.
- Work on sources is a documented approach, never a bought link and never a mass mailing.
- No position is guaranteed, no more than at the Programme tier.
- Beyond several brands or several countries, the perimeter is costed separately.
Four pages a month, and the ground around them.
Thirty-day guarantee on the measurement. The content and the measurement data stay with you when you leave, in open formats.
A first conversation of 30 minutes
No obligation, no access to your systems. We look at whether the step you are considering is the right tool for your situation, and the cabinet says no when it is not.
A signed scoping letter
The perimeter, the read-only access, the people, the delivery date and the firm price. Nothing starts before your signature.
The report, then the decision
A dated report that holds up in front of a third party, a session with your executive team, and the list of gaps ranked. You then decide what follows, or you stop there.
5 questions, 5 answers.
The cabinet's answers, in plain terms. If your question is not here, ask it: the answer comes back to you in writing.
What separates the extended tier from the Programme tier?
Volume and ground. Eighty questions instead of forty, ten competitors instead of five, four pages a month instead of two, plus work on the third-party sources that the engines consult, a monthly one-hour video review, a written regulatory watch and a half-yearly review. 1 290 € excluding VAT a month on a six-month term.
What does working on third-party sources actually mean?
Identifying which sources a generated answer relies on, then approaching them in a documented way: a correction requested from a directory that lists you wrongly, a factual update sent to a comparison site, a trade publication given first-hand material. No link is bought and no mass mailing is sent.
Do we need several lines of business to justify this tier?
Usually yes. Eighty questions exist because four lines of business or several markets each need their own set for the measurement to stay honest. With a single offer in a quiet market, the Programme tier at 690 € excluding VAT a month is the right level, and the cabinet says so.
Is the measurement still comparable with the lower tiers?
Yes. The original twenty or forty questions are kept inside the eighty, so the curve does not restart from zero when you move up. The added questions are reported as a separate set for their first six measurements.
What do we keep if we stop after six months?
The pages published, the content paid for, the measurement data, the screenshots and the question sets, exported in open formats. Nothing is held back, and reversibility is never billed.